SPORTS AND ENTERTAINMENT MARKETING

Did you ever wonder how a sporting event is developed? Did an advertisement make you buy a product or go to a concert, theme park, or movie? This course introduces students to the basic principles of marketing as it applies to the sports and entertainment industries. Topics include: positioning, promotion, distribution, pricing and market research. Students will learn about the benefits of sponsorships, endorsements, and other public relations techniques as well as how to target marketing efforts to specific market segments. Students will create a sports team or band and apply all concepts learned as they develop a detailed marketing plan. Students will explore careers in the ever-growing field of sports and entertainment.