Voice

Our voice is bold, inspiring, and authentic. It embraces our brand messaging and stays consistent throughout every communication. It speaks clearly as to why NOCD is valuable and unique in the virtual therapy space.

Bold 

NOCD is confident, clear, and direct. We’re not afraid to speak our minds but never in a harsh or demeaning way. We boldy inspire others by focusing on favorable outcomes.

Inspiring

We balance our boldness out with positivity and inspiration. We’re not just here to tell it like it is, but more importantly how it could be. Our words infuse hope, excitement, and possibility into every conversation.

Authentic

NOCD is genuine and honest with our claims about the help we provide. We are grounded and stay true to our values. We are humans helping humans overcome OCD and do all we can to see our mission through. 

Our copy tone is driven by our core brand attributes (see next section) and should always be clear, succinct, and appropriate for our audiences to take the next step in engaging with NOCD. Tone can vary slightly depending on the situation or content type:

Media / Press 

May call for a more authoritative tone with fewer questions, more definitive statements, and positioning ourselves as a leader in our field. 

Social 

We can be slightly more playful, use emojis for expression, and be a bit more casual-yet confident with our words and stories.

Customer care 

We can put all emphasis on empathy and passion and how we can help support the unique challenges others are facing.