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OUR COLOR THEORY
Clean and modern colors are calming and feel appropriate for our space as a mental health company.
We help others navigate through tough subjects with a lot of fear and uncertainty. The rationale behind our choices stems from creating a safe space rather than one filled with alarming bright shades.
PRIMARY PALETTE
The NOCD color palette is a set of colors that represent our visual brand personality.
Our primary palette sets the mood for brand expression wherever it appears. From first impression, it helps build emotional engagement, trust, and loyalty to NOCD.
NOCD Teal
#00A3AD
Dark Teal
#017279
Light Teal
#97DDE2
NOCD Indigo
#545CEA
Dark Indigo
#3A40B1
Light Indigo
#B3BAF7
NOCD Purple
#9F72DB
Dark Purple
#6432A8
Light Purple
#DBC4F7
SECONDARY PALETTE
Our secondary palette takes on a supporting role to our primary colors. It creates contrast and should be used sparingly.
These colors add a special pop to highlight our primary palette. They contribute to brand recognition and consistency and embody the essence of NOCD.
Blue
#2E8EFF
Gold
#F5A623
Coral
#FF5D47
Dark Blue
#183E7E
Dark Gold
#BF7C0D
Dark Coral
#A62716
Light Blue
#BED9FB
Light Gold
#FBD79A
Light Coral
#FFBDB3
NEUTRAL PALETTE
Neutral grays are used for headlines, body copy and supporting text.
These grays are essentially used for text. The light gray can be used as a background alternative to white.
Dark Gray
#2E2F34
Secondary Gray
#8B8C9B
Light Gray
#F3F5F6
GRADIENTS
Soft gradients are used throughout the brand experience.
These gradients create a calming and soothing aesthetic, essential for making clients feel at ease. Gradients evoke a sense of safety, warmth, and empathy, essential in a therapeutic setting. Additionally, they symbolize the journey of therapy, reflecting progress and growth over time.
Dawn
Twilight
Nimbus
Sunset
Lagoon
Teal shadow
Indigo shadow
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