Embedded Files
EXPRESSIVE
NOCD visual elements are soothing, calm, and hopeful.
Our visuals rely heavily on calm, hopeful colors and gradients. Literal illustrations should be avoided.
ABSTRACTIONS & TEXTURES
Geometric masks are used throughout materials to create dimension and visual interest without being literal.
These abstract graphics lean heavily on strong shapes and subtle gradients.
FUNCTIONAL
Icons and functional illustrations can be used throughout email, product materials, and marketing to support messaging in a more literal sense.
Illustrations and icons should be in strict compliance with the brand color palette. Brand graphics use a flat style with tonal contrast to add dimension. Corners should be rounded in order to soften the look of the illustrations.
Page updated
Report abuse