Embedded Files
TYPOGRAPHY
We use two primary fonts in our product and marketing materials: Poppins and Manrope.
Poppins is used as our brand "headline" font. It's used to infuse brand personality into typographic elements. Manrope is a supporting font, used mostly in body text to provide contrast.
EMAIL FONT USAGE
When creating emails, the default font should be Helvetica/Arial.
Helvetica
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&?
TYPE USAGE GUIDELINES
Do...
✓ use sentence case on titles, headings, subheadings
✓ use curly quotes and curly apostrophes in text
✓ use documented font weight, color or size variations to create hierarchy
✓ use Poppins Regular, Bold, Semibold, and Extrabold
✓ use clean, balanced rags when typesetting a block of text in left alignment
Don't...
⨂ use periods at the end of a title or heading
⨂ use hyphens for line breaks
⨂ use inch marks or typewriter apostrophes in text
⨂ use fonts not documented in the guidelines
⨂ use any Poppins extended families not specified in styles
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