21. Marketing

Function Senior Leadership Team: Emma Bender & Chris Speed

Executive Senior Responsible Owner: Sarah Fallon

The Marketing Function supports the work of the NIHR Industry Hub and is entirely Industry-focussed.

It helps to position the UK as a leading destination for commercial clinical research and promotes the NIHR as a trusted partner for high-quality commercial research delivery.

Under the auspices of the Industry Hub, it develops and delivers strategic marketing activity that responds to the needs of life sciences companies, supporting engagement, growth, and collaboration.

This includes coordinated national and international marketing strategies and campaigns that showcase NIHR services, research capability, and impact to strengthen awareness of, and confidence in, the UK research environment. 

At a national level, the Marketing Function operates as a pan-NIHR function and routinely works system-wide and UK-wide. At a regional level the Marketing Function is delivered through RRDN communications roles.