Meeting Agenda - Advertising Performance November

Monday, December 15, 2025

Attendees: Ken Wormald, Adam Leviton, Mary Hagar, Patrick Weaver & Ty Reuter

Agenda

November Performance Report
- - Link to Report PDF
  - Link to Live Report
2026 Slot Schedule/Sales Goals & Marketing Budget
Media Placements
Project Status Report
- - Link to Live Report
Upcoming Calls
- - January 12
  - February 9

New Business

Next Conference Calls

Monday, January 12

Monthly Advertising Performance Review: 10 am
Sales Team Calls:
- 10:30 am: Beallair
- 11 am: The Grove
- 11:30 am: Rosehaven
- 12 pm: The Reserve at Severna Park
- 12:30 pm: Valley Springs Estates

Meeting Minutes

View Recording & Access Minutes
Action Items:
- Wormald Homes
  - - Adam to continue working on building out county pages for AI optimization
    - Ken to share slot goals and budget for 2026 next meeting but in the meantime NDG to plan to have a similar spend in January/February of 2026
    - Adam to share any available video assets for communities
- NDG Communications
  - Update page one of the report to include additional tool tips information for onsite vs. online leads, sales and appointments and to also note that the funnel includes blended averages

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