Monday, July 21, 2025
Attendees: Ken Wormald, Adam Leviton, Mary Hager & Sarah Eckel
Attendees: Ken Wormald, Adam Leviton, Mary Hager & Sarah Eckel
Monday, December 15
Monthly Advertising Performance Review: 10 am
Sales Team Calls:
10:30 am: Beallair
11 am: The Grove
11:30 am: Rosehaven
12 pm: The Reserve at Severna Park
1 pm: Valley Springs Estates
1:30 pm: Mill Creek
Marketing Call: 2 pm
Action Items:
Wormald Homes
Online Advertising Management & Placement
Adam to let Sarah know when to engage with Homes.com to receive data for reporting
Photography
For The Grove, Adam to look at the clubhouse image and potentially enhance it
For Severna Park, Adam to take interior imagery and exterior after we get further into spring
For Rosehaven, there are two Hathaways being built, and upon completion, Lisa to let Adam know so he can take photos and then have them virtually staged
Website
The Grove: Update the website to reflect the move-down, older buyer lifestyle imagery in at least one image, considering that elevators are now available
Model Furniture Sale
Mary to set up a conference call with Ken, Robert, and Ed to finalize the plan
Model Homes For Sale
Adam is working on email marketing surrounding the model leaseback opportunities across the communities
Beallair
Adam to schedule the email resend next week
Courtney to share photos of the on-site sign was installed
Courtney to determine if the sign company can survey and measure the sign on Old Country Club Road
Heritage Potomac
Adam to adjust the website form submissions to have them sent to Mary, and will also start an email list
Rosehaven
Ken to confirm if he has an iPad, Adam to email Michelle to confirm if she has an iPad, and if not, one can be purchased
Lisa recommended that Ken shares a price for the furniture for someone to buy all or none
After Barry installs the TV, Adam will work on updating the video
The Reserve at Severna Park
Adam to develop a model grand opening email
Cindy will be launching the homes in MLS on Friday, which are 95% built out
Cindy to share the point of contact and attorney information for the Wormald leadership to help support the school redistricting
Cindy to mark up a site plan to indicate sign placement and will share it with Ken
Cindy to confirm with Mary where the proposals for the signage stand
Adam will confirm with Cindy how long the landscaping (round circles and starbursts from the architectural plan) can be added to the site plan
Valley Springs
Lisa is working on putting together all of the details that will be needed for brochures
Adam will follow up with Mary to confirm who will be working on the signs and if she is working on having the sign company verify the size and put together a fabrication and installation
NDG Communications
TBD