New Business

Meeting Minutes

1. Action Items:

   • Wormald Homes

     • • Online Advertising Management & Placement

         • • Adam to let Sarah know when to engage with Homes.com to receive data for reporting 

       • Photography

         • • For The Grove, Adam to look at the clubhouse image and potentially enhance it

           • For Severna Park, Adam to take interior imagery and exterior after we get further into spring

           • For Rosehaven, there are two Hathaways being built, and upon completion, Lisa to let Adam know so he can take photos and then have them virtually staged 

       • Website

         • • The Grove: Update the website to reflect the move-down, older buyer lifestyle imagery in at least one image, considering that elevators are now available 

       • Model Furniture Sale

         • • Mary to set up a conference call with Ken, Robert, and Ed to finalize the plan

       • Model Homes For Sale

         • • Adam is working on email marketing surrounding the model leaseback opportunities across the communities

       • Beallair

         • • Adam to schedule the email resend next week

           • Courtney to share photos of the on-site sign was installed 

           • Courtney to determine if the sign company can survey and measure the sign on Old Country Club Road 

       • Heritage Potomac

         • • Adam to adjust the website form submissions to have them sent to Mary, and will also start an email list

       • Rosehaven

         • • Ken to confirm if he has an iPad, Adam to email Michelle to confirm if she has an iPad, and if not, one can be purchased 

           • Lisa recommended that Ken shares a price for the furniture for someone to buy all or none

           • After Barry installs the TV, Adam will work on updating the video

       • The Reserve at Severna Park

         • • Adam to develop a model grand opening email 

           • Cindy will be launching the homes in MLS on Friday, which are 95% built out

           • Cindy to share the point of contact and attorney information for the Wormald leadership to help support the school redistricting 

           • Cindy to mark up a site plan to indicate sign placement and will share it with Ken

           • Cindy to confirm with Mary where the proposals for the signage stand

           • Adam will confirm with Cindy how long the landscaping (round circles and starbursts from the architectural plan) can be added to the site plan 

       • Valley Springs

         • • Lisa is working on putting together all of the details that will be needed for brochures

           • Adam will follow up with Mary to confirm who will be working on the signs and if she is working on having the sign company verify the size and put together a fabrication and installation

   • NDG Communications 

     • • TBD