Marketing is a hands-on, project-based course where students learn how businesses attract customers, build brands, promote products and services, and communicate value. Students will operate as a student marketing agency, taking on professional responsibilities as they research businesses, identify target markets, develop marketing strategies, and create professional-quality advertisements, promotional materials, and digital content. Through real-world projects, students develop skills in branding, communication, creativity, customer relations, market research, and professional presentation. The course prepares students to think like marketing professionals while building skills they can use in future careers, entrepreneurship, and eventually creating and promoting their own business.

Practicum in Entrepreneurship provides students the opportunity to apply classroom learning and experiences to real-world business problems and opportunities in a free enterprise system while expanding their skill sets and professional relationships as a real or simulated business owner versus the experience one would have as an employee. Students will prepare for an entrepreneurial career in their area of interest in their career cluster and build on and apply the knowledge and skills gained from courses taken in an array of career areas. Practicum experiences occur in a paid or an unpaid arrangement and a variety of locations appropriate to the nature and level of the student's need for work-based learning experience. Students implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and to make a successful transition to the workforce or postsecondary education. It is recommended that students are paired with local business owners or employers in their specific industry program of study.