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FONTS
The Serif Font is very classic and original that has little so-called “feet,” which were once used by the Romans. This is perfect for Gap and the company because it is very classic clothes, mainly consisting of Jumpers and Shirts. The size and feel is good for the company because it represents what they sell.
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San Serif is a type of font that is economical, clean, and efficient. It is also bold and was revised by the Germans to make it look cleaner.
I think this fits Jeep wonderfully because it looks clean and stable, which is a good advertisement for cars. And we can see that this clean/stable look has turned out very good for Jeep! Because of how famous they are.
S c r i p t F o n t s
Script Font is a form of calligraphy and handwriting. There is a formal and casual part to it. I think the “Kelloygs” cereal has a good logo.
I think this because it feels like a relaxed but fancy logo, which makes you feel like you would like to try this cereal. It also makes it look interesting and like something you would want to look into.
H a n d w r i t t e n Fonts
The Handwritten Fonts is more rigid and less official. It is widely used today and excellent for book covers and posters, which is exactly what they are trying to promote.
Hallmark produces cards and posters which fit so well to the logo, because that's what they advertise. A handwritten logo fits well with a card company.
Slab Serif
The Slab Serif Font is impressive and large and has a vintage look to it. This makes it good for Arby’s because they want people to think they have good food and that Arby’s is an impressive restaurant. It's also intimidating and makes it look like a good place to eat.
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