Pig Guidelines

Usage Guidelines

Any requests to use the pigs must go through the Brand Department for approval before it goes to Design.
The pigs can squeak and oink but don’t talk.
The pigs must always represent cards i.e any pig created must be able to be paired with a corresponding card.
The pigs cannot perform complex actions. They are to be like toddlers: curious, playful but not overly smart.
The pigs can interact with Moonpig products but never use them with any sort of dexterity or like a human does.
Apart from the outfits that were clearly made for a particular peak (e.g. Santa pig, Christmas Tree Pig), pigs can be used for different events peaks as needed.
Pigs cannot interact with products like alcohol or tobacco.

Pigs can interact with other brands but must never be seen wearing them.
If the pig is not in the real world, it must be in the pink world (no other coloured worlds are to be used).
The pig’s proportions should never be messed with or distorted in any way
Space Pig can be used in other instances but no other pig but Space pig can be used for Moonpig Plus.

The pigs are about the size of our medium cards.
The pigs must always be wearing an outfit or accessory or behind an object. They should never be fully naked.
The colour of the outfits can change to fit the colour palette of the look and feel of any particular peak.
The pigs should all be the same size
Pigs can be rendered without shadows but shadows must be added for the final image.
3D renders should be exported with an alpha mask so they are transparent and therefore the fur doesn’t have a white mark around them.

The pigs cannot show negative emotions
The predominant emotion in the pigs is to be joy and cuteness.
Each pig can have its own personality according to their outfit but must be like a child playing pretend.

Before a pig is used for a particular cultural holiday, it must be checked with the Embrace Committee first.
Puns related to pigs and food should be avoided e.g. pigs in a blanket
The pigs should never display offensive articles or stereotypes
If unsure if a pig might be offensive or not, send pig idea to the Embrace Committee for clarification.

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