Here we indicate the primary application of the logo, but also the permissible exceptions which occur in social media and app store icons.
Core wordmark.
Reversed wordmark.
The Moonpig logo breaks on to two lines for the app version.
This is the only circumstance this logo should be used.
App Circular wordmark.
App Square wordmark.
We use the measurements from the circle of the ‘o’ in our wordmark to define a clear isolation area.
Minimum Size 15mm - The logo should always be clearly legible. change example to exact measurement.
Do keep it clean and consistent.
Don't crop
Never crop the logo.
Don't distort
Never distort the logo.
Don't keyline
We're fill-colour-only here.
Don't use over an image
No one can read this.
Don't add any effects
Say no to outer glow.