Tone of Voice

For the happy moments and the not-so-happy moments

While we’re big on birthdays and love a celebration, our products cater to the full spectrum of feelings so we need to be considerate of some of the more sensitive reasons customers might come to our site. Think bereavement, illness, mental health - the stuff that’s hard to talk about. 

Let’s help people through tougher times by enabling them to express their feelings and strengthen their relationships with loved ones. This is where we have a real chance to uplift.

How?

Make them feel. 

Tap into the emotions that make our relationships all that more meaningful. Remind people how good it feels to receive a heartfelt message. And give people the little nudges they need, by calling out the emotions you want them, or the recipient, to feel.

Brand Characteristics