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Need to shout about Moonpig’s amazing unique selling points? Here you’ll find ready-to-use messaging statements for various features within our three strategic pillars Range, Convenience and Impact.
Need to shout about Moonpig’s amazing unique selling points? Here you’ll find ready-to-use messaging statements for various features within our three strategic pillars Range, Convenience and Impact.
First, here are the primary messages:
First, here are the primary messages:
Range
Range
Find the perfect gift and card for every occasion.
Convenience
Convenience
It's never been easier to make someone's day.
Impact
Impact
Receiving a moonpig always means more.
It’s important to note that the ‘Impact’ sentiment should be woven into the ‘Range’ and ‘Convenience’ statements.
It’s important to note that the ‘Impact’ sentiment should be woven into the ‘Range’ and ‘Convenience’ statements.
E.g. The impact of having amazing brands on site (range) is that the receiver gets a gift they love. The impact of having late cut-off times (convenience) means the sender can order something last-minute. Got it? Good!
Range
Range
Core Messaging:
Core Messaging:
With the biggest and best range of cards around, tons of thoughtful gifts and an abundance of beautiful bouquets, we’ve got just the thing to make their day, whatever the occasion.
Messaging Statements:
Messaging Statements:
Range - Cards
Biggest Ever Range
Range - Cards
Biggest Ever Range
With countless cards for every kind of occasion and person, Moonpig offers more choice than anywhere on the high street. You’ll always find the perfect something right here.
It Must Be A Moonpig
It Must Be A Moonpig
Choose a ready-made design or personalise a card to your heart’s content using your favourite photos, changing text or adding a free video message when you can’t be there to celebrate in person.
We’ve Got A Card For That
We’ve Got A Card For That
From weddings and niche holidays to cards for (and from) the dog and just-because moments, we’ve got a card to help you celebrate.
Meet the Artists.
Meet the Artists.
Did you know our unique range is the result of a whole lot of hard work from a community of very talented designers? Well, now you do!
Range - Gifts
We’re So Much More Than Cards
You've got the occasions, we've got the gifts! Discover day-making gifts from all their favourite brands at Moonpig.
Range - Gifts
We’re So Much More Than Cards
You've got the occasions, we've got the gifts! Discover day-making gifts from all their favourite brands at Moonpig.
Range - Personalisation
One-of-a-Kind Cards
It’s never been easier to personalise a card with your own words and photos.
A Card to Remember
Create unique cards they’ll want to keep forever in just a few taps.
Range - Quality
The Only Choice For Quality Cards
For unbeatable quality and instantly recognisable designs, it must be a Moonpig.
We Care About Quality
We print high-quality images onto FSC-accredited card and finish with a protective gloss.
Range - Flowers
Flowers for Every Home
From thinking-of-yous to congratulations, our diverse bouquets ensure that lovely warm fuzzy feeling sticks around for longer.
Introducing Moonpig Flowers
Discover beautiful bouquets, impressive plants and carefully curated gift sets for every occasion.
Hand-tied, lovingly packaged and guaranteed to stay fresh for at least five days, Moonpig Flowers are made with the people you care about in mind.
For more on our specific Moonpig Flowers tone of voice, please see the Moonpig Flowers guide.
Range - Brands
From The Brands They Love
Discover a huge range of gifts from their favourite brands including LEGO, Cadbury, Cath Kidston, Virgin Wines and Sanctuary Spa.
Convenience
Convenience
Core Messaging:
Core Messaging:
Whether you’re waiting at a bus stop, sitting in the park or having a lazy day at home, you can create and send the perfect card in minutes all from the Moonpig app. With the biggest and best range of cards, gifts and flowers all available at the tap of a finger, sending joy anytime, anywhere has never been easier.
Messaging Statements:
Messaging Statements:
Convenience - Generic
Send a Moonpig, Anytime, Anywhere
Convenience - Generic
Send a Moonpig, Anytime, Anywhere
Shop by recipient, occasion, or gift type. Easy peasy.
Send Joy Straight to Their Door
Send Joy Straight to Their Door
Stay connected, wherever you are. No stamp? No problem. With Moonpig you can make someone's day without even leaving the sofa.
Convenience - App
It's Easier On The App
Convenience - App
It's Easier On The App
Convenience - Cards Delivery
Shop Today, Sent Today
Convenience - Cards Delivery
Shop Today, Sent Today
Order a card by 9:30pm Monday-Friday and we’ll post it the very same day!
Convenience - Gift Delivery
Next Day Delivery, 7 Days A Week
Convenience - Gift Delivery
Next Day Delivery, 7 Days A Week
Order a gift today and we’ll deliver it tomorrow – there’s no excuse for being late anymore!
Choose a Delivery Date That Suits You
Choose a Delivery Date That Suits You
Next day delivery means you can send a surprise straight to their door, or to yourself first.
Convenience - Flowers
Here Today, Joy Tomorrow
Convenience - Flowers
Here Today, Joy Tomorrow
Order flowers by 9pm Monday-Friday and we’ll deliver them the very next day. Simple as that.
Convenience - Reminders
Moonpig People Always Remember
Convenience - Reminders
Moonpig People Always Remember
Set up handy reminders for important dates and we'll make sure you send something special in plenty of time.
Saves Dates & Save £££
Saves Dates & Save £££
Receive 20% off when you set 3 reminders, plus an additional 20% off when each date approaches!
Convenience - Recommendations
Need a Helping Hand?
Convenience - Recommendations
Need a Helping Hand?
Our personalised recommendations help you find the perfect card and gift for the exact occasion you have in mind.
Impact
Impact
Core Messaging:
Core Messaging:
A Moonpig always means more. Whether you’re celebrating your best friend’s new job, your parents' anniversary or congratulating your colleague on their new puppy, our mission is to help people connect to create moments that matter every single day.
Messaging Statements:
Messaging Statements:
Impact
Receiving a Moonpig always means more
Impact
Receiving a Moonpig always means more
We’re all about celebrating those heartfelt life moments. Big or small, we love them all. And we’re proud to be the ones to connect you to the people you care about most.
Send Joy Straight to Their Door
Send Joy Straight to Their Door
With flowers that are bright, bold and expertly arranged, sending joy to their door has never been easier. With day-making blooms in fun-filled hues, there's no better way to put a smile on their face.
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