At a glance

At Moonpig Group our purpose is to create better, more personal, connections between people that care about each other. We are an international group, comprising the Moonpig, Buyagift and Red Letter Days brands in the UK and the Greetz brand in the Netherlands.

We are a technology platform at heart, but our customers know us as the leading eCommerce destination for greetings cards, physical gifts, flowers and gift experiences. Even though we’ve been around for over 20 years, we continue to disrupt the market. In FY22, we delivered 57 million personalised cards, gifts and flower bouquets in 40m orders, helping our customers celebrate all the occasions that matter to them, from milestone birthdays and anniversaries, seasonal events, to the "just becauses".

The key to our success is the way we use data to make the art of choosing, creating, and personalising the perfect card and gift effortless, yet incredibly thoughtful. And our aim is to create a personalised experience that not only delivers for the receiver, but for the sender as well. That’s why our customers are incredibly loyal, with 87% of our FY22 revenue coming from existing customers.In July 2022, we welcomed Red Letter Days and Buyagift to the Group, accelerating the Group’s strategy to become the ultimate gifting companion to its customers.

So how do we do it?

• We have four well-loved, category defining brands – Moonpig, Greetz, Red Letter Days and Buyagift

• Our strategy is powered by cutting-edge technology as we reinvent the gifting experience:

• With our tech development hubs in London, Manchester and Amsterdam, we’ve built a tech platform designed to harness data science and AI at every point of the customer journey – from personalised triggers, and AI powered smart filters to algorithms and product recommendations based on data history and algorithms.

• We remind our customers when they need to buy a present, who it is for, as well as suggest the perfect card.

• And our brilliant app helps our customers be the hero of any occasion, whenever and wherever they need us.
  
  

• Our multi-tiered operations network - including our own production sites as well as best-in-class third party partners - gives us flexibility, scalability and resilience. People know they can count on us to deliver - from the biggest calendar events, like Mother’s Day and Valentine’s Day, to the everyday moments. With our market-leading cut off times for next-day delivery – a cut-off time of up to 9pm in the UK and up to 10pm in the Netherlands – we make thoughtful even more convenient.

• And of course, the quality of our products speak for themselves. Our diverse and curated range of cards, gifts and flowers offer something unique for every occasion and relationship. Our incredible Global Design Platform supports both large licensees and smaller, independent artists, so we can respond quickly to trends and world events.

Capitalise on the structural shift to online with continued growth in the customer base

Continued customer acquisition, and in particular continuing to win customers migrating from the offline to online channel forms a key part of our growth strategy. There are estimated to be 53.8 million¹ card purchasers in our core markets of the UK and the Netherlands according to OC&C, representing a large untapped pool of potential customers for us to win.

We will continue with our "card-first" customer acquisition strategy, leveraging our strong brand awareness and reputation to bring new customers onto our platforms. We believe that our differentiated gifting ecosystem and platforms foster a strong sense of customer loyalty and meaningfully support our customer retention efforts, with 87% of our revenue in the year ended 30 April 2022 derived from existing customers. We strive to ensure that we deliver an intuitive and up-to-date user experience and offer our customers the most convenient delivery options and industry leading cut-off times.

Drive growth through the existing customer base

We believe we have a significant opportunity to drive strong, continued growth from our existing customer base by increasing our share of the customer wallet and encouraging higher gift-attach rates.

In the year ended 30 April 2020, the Group’s active customers were each estimated to purchase, on average, 23 cards per annum¹, of which just 3.3 were estimated to be purchased from us, according to OC&C and management estimates. We believe that through a combination of enhancing the product offering through its Global Design Platform, expansion of the gifting range, a focus on convenience through adoption of the app, and using data insights to personalise the customer journey, we will be able to increase the penetration of our customer base’s annual spending on occasion-based gifting.

Continuous enhancement of the technology platform and data science capabilities to deliver a personalised app-first customer journey

We believe that our strong data science and technology expertise, along with our platforms, are key points of differentiation which enable strong customer acquisition and retention. We are focused on building a unified technology platform and enhancing our data collection and data science capabilities to ensure we continue to deliver a seamless user experience across our markets.

Having successfully re-platformed the Moonpig business, the migration of Greetz onto the new platform is underway and remains on course for completion by the end of calendar year 2022. We believe this will increase the speed of innovation across the Group and drive operational efficiencies.

_{1. Source: OC&C, estimates - download the December 2020 Market Report here.}

Moonpig Group has a history of innovation, growth and fun, evolving from a personalised greeting cards website into an international, cross-channel gifting platform.

The foundations for what would become Moonpig Group were laid in April 2000, when moonpig.com was launched as the UK’s first online card retailer. The original vision for Moonpig was to combine digital printing and the internet to enable customers to make a better card than they would find on the high street.

Over time, the Group expanded into card- attached gifting, growing its range to include flowers, off-the-shelf gifts and balloons.

In the period from 2018 to 2020, the Group invested to transform itself into the leading technology and data platform for gifting. Work to migrate Greetz onto this technology platform is expected to be completed by the end of 2022.

On 5 February 2021, the Company was admitted to the Official List of the Financial Conduct Authority and to trading on the premium segment of the London Stock Exchange’s Main Market for listed securities. It became a constituent of the FTSE 250 in June 2021.

In July 2022, the Group acquired Red Letter Days and Buyagift, at which point the Group became the UK’s leading gift experiences platform. The acquisition accelerates our strategy to become the ultimate gifting companion to our customers.