Online Advertising

Contents

Overview

Online advertising allows your business to reach a large and diverse audience, regardless of location. This can be particularly beneficial for businesses that operate in a niche market or for those that want to reach customers in specific regions or demographics.


It can be more cost-effective than traditional forms of advertising, such as print or television. For example, businesses can reach a large audience through social media advertising for relatively low costs. Your business can also track the number of clicks and sales conversions generated by ads and change the content of the ads in real-time based on the response they receive.

Tips to start advertising online


Search Engine Optimisation



Pay-per-click

Pay-per-click (PPC) advertising is a form of digital marketing where advertisers pay each time a user clicks on one of their ads. In the UK, PPC advertising is commonly used on search engines like Google, Edge, & Yahoo, as well as on social media platforms like Facebook & LinkedIn.


In a PPC advertising campaign, the advertiser creates ads and chooses specific keywords related to their product or service. When a user searches for those keywords, the advertiser's ads will appear in the search engine results or on the social media platform. When a user clicks on one of the ads, the advertiser pays the search engine or social media platform a predetermined fee.


A Guide to Pay-Per-Click (PPC) Advertising:

PPC advertising can be an effective way for businesses to reach a targeted audience and drive leads or sales. By following these guidelines, you can launch a successful PPC campaign and achieve your marketing goals.

Free Websites

There are several free website builders available for small businesses, but some of the most popular options include:

All of these website builders offer free plans with limited features and storage, but allow users to upgrade to paid plans for more advanced features & support. It's important to consider your business's needs and the type of website you want to build before selecting a website builder.