The "Braun & Clarke" thematic analysis method is one of the most cited thematic analysis methods with now over 125,000 citations recorded. But it is also an often mis-understood method and Braun and Clarke have written many articles discussing their method and speak passionately about the frequent misappropriate of their method in health professions research. In 2021 the pair released a new text dedicated to their method Thematic Analysis: a practical guide. If you plan to use this method it is recommended you read the work of Braun and Clarke extensively and exercise caution basing your methodological decision on articles that claim to have used their method given the frequent misrepresentation of the method identified by Braun and Clarke.
This is a very quick overview of the main principles and procedures in this method. If you plan to use this method it is recommended you read the work of Braun and Clarke extensively and exercise caution basing your methodological decision on articles that claim to have used their method given the frequent misrepresentation of the method identified by Braun and Clarke.
Reflect on what you have learned about reflexive thematic analysis and whether this approach fits with your research aim – in particular will you:
be working with short or longer passages of data or text? (e.g. from transcripts, survey responses or data extracted from papers in a review etc.)
are you primarily hoping to organise the patterns you identify in the data to identify themes that define central organising concepts that reflect the complexity of human experience while mindful of dominant cultural assumptions that influence you as the researcher?
What would be the advantages or disadvantages of using reflexive thematic analysis to address your research question?