Qualitative research has it’s roots in the social sciences - anthropology, philosophy, psychology.

Qualitative research designs are suited to the exploration and generation of new theories about health, society and behaviour. This differs from quantitative research designs which investigate the causes or prevalence of health problems. Qualitative methods are used to gain an understanding of underlying reasons, opinions and motivations. It provides insights into problems in society and helps to develop ideas or hypotheses for potential quantitative research questions. Qualitative research is particularly suited to:

• Understanding complex or poorly understood phenomena

• Exploring the impact of social, cultural, and political factors on health and disease

• Examining the interactions and behaviours of individuals and groups