Content analysis is an analytical method that is tricky to pin down. There are multiple terms used to refer to content analysis such as 'content analysis', 'qualitative content analysis', 'deductive content analysis', 'inductive content analysis' and 'thematic content analysis'. In general the principle of content analysis is that it is focused on the content of the text what is in the text and a systematic approach to categorising what is said.
Take a few minutes to write:
Reflect on what you have learned about content analysis and whether this approach fits with your research aim – in particular will you:
be working with short or longer passages of data or text? (e.g. from transcripts, survey responses or data extracted from papers in a review etc.)
are you primarily hoping to organise the patterns you identify in the data you will be analysing into categories? (e.g. barriers/enablers, ICF framework etc.)
What would be the advantages or disadvantages of using content analysis to address your research question?