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Most wedding backer WTPs generate with no typographic styling (tracking, matching colors or fonts, leading) or matching backgrounds.
This is where we come in as designers - it’s our responsibility to match the backer to the front of the card for the customer, in order to create a cohesive wedding suite.
Scenario 1
Scenario 1
The original design is on the left.
Customer Preview FOC
Customer Preview FOC
Customer Preview BOC
Customer Preview BOC
Proof Round 1
Proof Round 1
The DA's BOC is on the right.
The DA did a great job with this unstyled backer:
they updated the fonts to match the FOC
they also changed the font color to a purple from the FOC
Round 1 BOC
Round 1 BOC
Scenario 2
Scenario 2
The original design is on the left.
Customer Preview FOC
Customer Preview FOC
Customer Preview BOC
Customer Preview BOC
Proof Round 1
Proof Round 1
The DA's BOC is on the right.
The DA did a great job with this unstyled backer:
they updated the fonts to match the FOC
they also changed the colors to match the FOC, including the background color
there's no need to send an option with the unstyled BOC - we want to go above and beyond to provide the customer with a great wedding invitation!
Round 1 BOC
Round 1 BOC
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