Spirit of the Design

There’s no need to have the proof exactly match the original design. The spirit of the design is a general “feeling,” rather than specific font choices, tracking, or casing, etc. 

As a wedding DA, keep in mind that we’re trying to find the best balance between the spirit of the original design and the customer’s customizations.

The Template vs. The Customer Preview

The customer falls in love with a design based on how it originally looks on our site. Once a customer enters their text, however, it can change the look of the design.

The DA is responsible for incorporating the customer’s text, while still maintaining the general look of the original design.

The characteristics that create the spirit of the design in this card include:

• the combination of different fonts used for the initials at the top

• the contrast between the delicate italic font and the bolder serif fonts

• the unexpected excitement provided by the script font here and there