Scenario 1

The original design is on the right.

The customer preview is on the left.

Concerns: 

• the customer included much more text than was in the original design

• the text at the top is 16pts, which is far below the minimum for this font of 28pts

• the bride and groom's names don't fit well within the box

• the text at the bottom is hard to read and doesn't fit well on the card

Tips:

• stay true to the original design and customer preview as much as possible, but in a way that makes sense

• hierarchy plays an important role in invitation wording

• taking small liberties is sometimes necessary when working on a proof

• BUT if it is a fairly big change, it is always a good idea to mention the reason behind this change in a QC note

Proofing round 1 is on the right.

Solutions: 

• the DA still used the same fonts as in the customer preview, but changed which text used which which fonts

• the script font was used as more of an accent, while the sans-serif font was used to legibly communicate the important information

Scenario 2

The original design is on the left.

The customer preview is on the right.

Concerns: 

• the hosting line has changed quite a bit from the original design

Tips:

• stock text is very important to look out for when reviewing the customer’s text customizations

• pay attention to the host line(s) to make sure the correct joining word is used

Proofing round 1 is on the left.

Solutions: 

• the DA changed the joining word to "to" which is appropriate for the updated hosting line

• the casing is consistent

• the DA changed the font for "request the honor of..." to make it more legible

• this can be addressed in a QC note

• the DA still needs to remove "invite you to their wedding"

Scenario 3

The original design is on the right.

The customer preview is on the left.

Concerns: 

• the customer chose very different fonts from the original design, which is totally fine

• but the font styling is inconsistent, below minimum, and overlapping the foil design

Tips:

• check for the minimum font size - make sure it is legible

• if the customer changed the fonts, be sure to update the tracking/stroke as necessary to make the new font look great

• make sure text is not too close to any design elements on the card (including foil elements)

Proofing round 1 is on the right.

Solutions: 

• the DA changed script font of the ampersand to match the customer's chosen script font

• the casing is consistent

• the DA adjusted the tracking and styling of the Mrs. Eaves Small Caps so it looks appropriate

• the text is placed well around the design elements