Grade 9, 10, 11, 12 (0.5 Credits)
Level: ES -15E216
Students will enter the exciting world of Marketing and discover how products are created and how consumers are persuaded to purchase those products. The course introduces students to the four P’s: Product, Place, Price, and Promotion, that together form a framework for successful product introduction and brand development. In Marketing I, students study product development, follow the channels that move products from manufacturer to consumer, learn about pricing techniques that convince consumers to buy, and recognize promotion techniques that grab the attention of the target market. Field trips are used to study advertising and sales techniques and meet with executives in this creative profession.