Marketing Cluster

Grade  9,10,11, 12 (0.5 Credits)

Level:  AP-150110

This course is a general survey of business dealing with concepts, principles and practices in economics, accounting, marketing, management, finance and information technology. Students enrolled in this class may have the opportunity to earn 3 Housatonic Community College credits within its College Career Pathways (CCP) program. 

Grade 9,10,11,12 (0.5 Credits)

Level: ES -15E216 

Students will enter the exciting world of marketing and discover how products are created and how consumers are persuaded to purchase those products.   The course introduces students to the four P’s (Product, Place, Price, and Promotion), that together form a framework for successful product introduction and brand development.  In Marketing I, students study product development, follow the channels that move products from manufacturer to consumer, learn about pricing techniques that convince consumers to buy, and recognize promotion techniques that grab the attention of the target market.  Field trips are used to study advertising and sales techniques and meet with executives in this creative profession.

Grade 10,11,12 (0.5 Credits)

Level: ES -15E217

Marketing II provides a more in-depth study of target markets and the consumer habits that are associated with a specific market.  Students will study successful advertising layouts, create displays that attract attention, develop successful promotion techniques, and create a full Marketing plan for a new product line or venture.  Students will also learn the art of selling, how to overcome objections, and how to close a sale.  In addition, students will focus on market research, and the development of a website that  provides all the information to move the consumer closer to a purchase. Students will also learn how social media plays a role in generating continuous interest and excitement in products.  Prerequisite: Marketing I

Grade 10,11,12 (0.5 Credits)

Level:  ES-15E236

Managers are needed in a wide cross-section of businesses, from large industrial companies, government and non-profit organizations to small service-oriented franchises and the self-employed.  In this course, students will learn and experience the business management functions, various leadership styles and the basic organization of a business.  Students learn how business managers problem solve and increase efficiency through the process of using the resources of a business to effectively achieve goals.   

Grade  11,12 (0.5 Credits)

Level:  ES-15E300

Billions of dollars are spent each year on sports and other forms of entertainment.  This service area is a growing arena which employs athletes, musicians, stage crew, advertising agents, promotion agents, personal attendants, sports agents, event planners, and numerous other related professionals.  The purpose of this course is to provide students with fundamental principles and concepts identified with sports and entertainment marketing while developing their critical thinking skills and decision making skills through the application of marketing principles in these industries.