Marketing Cluster

Grade 10,11,12 (0.5 Credits)

Level: ES-15E236

Managers are needed in a wide cross-section of businesses from large industrial companies, government and non-profit organizations to small service-oriented franchises and the self-employed. In this course, students will learn and experience the business management functions (Planning, Organizing, Leading,and Controlling), various leadership styles, and the basic organization of a business. Students learn how business managers problem solve and increase efficiency through the process of using the resources of a business to effectively achieve goals.

Grade 9,10,11 (0.5 Credits)

Level: ES-15E110

This course develops an overview of the business world while introducing students to economics, technology, consumerism, owning and operating a business. Throughout the course, students will also explore various business careers. Recommended for all students in their personal and business lives, this course also provides a background for the study of other business subjects.

Grade 9,10,11,12 (0.5 Credits)

Level: ES -15E216

Students will enter the exciting world of marketing and discover how products are created and how consumers are persuaded to purchase those products. The course introduces students to the four P’s (Product, Place, Price, and Promotion), that together form a framework for successful product introduction and brand development. In Marketing I, students study product development, follow the channels that move products from manufacturer to consumer, learn about pricing techniques that convince consumers to buy, and recognize promotion techniques that grab the attention of the target market. Field trips are used to study advertising and sales techniques and meet with executives in this creative profession.

Grade 10,11,12 (0.5 Credits)

Level: ES -15E217

Marketing II provides a more in-depth study of target markets and the consumer habits that are associated with a specific market. Students will study successful advertising layouts, create displays that attract attention, develop successful promotion techniques, and create a full Marketing plan for a new product line or venture. Students will also learn the art of selling, how to overcome objections, and how to close a sale. In addition, students will focus on market research, and the development of a website that provides all the information to move the consumer closer to a purchase. Students will also learn how social media plays a role in generating continuous interest and excitement in products. Students in Marketing II are also given an option to participate in the state FBLA Convention and test their business skills against other Marketing students from around the state. Prerequisite: Marketing I

Grade 11,12 (1.0 or 0.5 Credits)

Level: ES-15E400 (1.0 credits) 2-152405 (0.5 Credits)

The Retail Marketing: School Store experience gives students the opportunity to receive hands-on training in an actual retail setting. Merchandise display, accounting, advertising and sales promotion are only a few of the topics that will be covered. All students who take this class are automatically members of FBLA and participate in the state FBLA convention. Students must also work in the school store during a free period to get the full retail experience. Prerequisite: Marketing or Sports Marketing.

Grade 11,12 (0.5 Credits)

Level: ES-15E300

Billions of dollars are spent each year on sports and other forms of entertainment. This service area is a growing arena which employs athletes, musicians, stage crew, advertising agents, promotion agents, personal attendants, sports agents, event planners, and numerous other related professionals. The purpose of this course is to provide students with fundamental principles and concepts identified with sports and entertainment marketing while developing their critical thinking skills and decision making skills through the application of marketing principles in these industries.