Sports and Entertainment Marketing

SPORTS AND ENTERTAINMENT MARKETING (BN961)

Grades 10, 11, and 12; 2½ Credits; One Semester Elective;

The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools offer specialized majors and concentrations in these fields. In this course, students will explore the world of sports and entertainment from the perspective of marketing. The functions of marketing and management that are presented are intended to be a guide for students taking their first steps into the exciting world of sports and entertainment. How do these franchises grab hold of the consumer and incorporate themselves in our vernacular? How do Nike, UnderArmour, and Gatorade acquire consumers’ loyalty? Or how do sports franchises such as the New York Yankees, Dallas Cowboys or Manchester United create and reach a worldwide fan base? This course will help explain.