Marketing

MARKETING (BN915)

Grades 9, 10, 11, 12; 5 credits; One Year Elective

Whether we realize it or not, marketing is all around us. Marketing has a direct effect on the purchases we make and the services we use. This course is designed to provide an overview of basic marketing principles and how they are applied. Topics covered in this class will include: pricing, branding, packaging, evaluating market opportunities, market segmentation, targeting and positioning, research, market strategy and planning. Students will demonstrate their mastery of the content through marketing simulation projects. Student participation in DECA is encouraged.