Marketing Pathway
The Marketing Pathway provides students the opportunity to explore the marketing field and the world of business and prepare them for several business majors.
The Marketing Pathway provides students the opportunity to explore the marketing field and the world of business and prepare them for several business majors.
"DECA is one of the best clubs I have ever been a part of! I have met so many new people and have made a lot of connections to the work we did in the classroom with the real-world."
"DECA is one of the best clubs I have ever been a part of! I have met so many new people and have made a lot of connections to the work we did in the classroom with the real-world."
Kaleb, Class of 2020
Kaleb, Class of 2020
Careers in Marketing include:
Careers in Marketing include:
Click on a career below and learn more about salary, employment outlook, and the steps needed to follow this career pathway.
Click on a career below and learn more about salary, employment outlook, and the steps needed to follow this career pathway.
College Majors in the Pathway include:
College Majors in the Pathway include:
There are a variety of colleges, universities, and technical schools that offer degrees and training. Click on a major below to see some options in this region.
There are a variety of colleges, universities, and technical schools that offer degrees and training. Click on a major below to see some options in this region.
Course Offerings
Course Offerings
Introduction to Business
Introduction to Business
Course introducing the field of business including topics such as management, finance, accounting, marketing and other areas of general business.
Course introducing the field of business including topics such as management, finance, accounting, marketing and other areas of general business.
Marketing 1
Marketing 1
Marketing 1 is the study of concepts in marketing, business and economics. These include the nature, scope and techniques of selling; understanding clients opportunities and employability skills. Special emphasis is placed on the student’s involvement in DECA and the School Store as co-curricular activities.
Marketing 1 is the study of concepts in marketing, business and economics. These include the nature, scope and techniques of selling; understanding clients opportunities and employability skills. Special emphasis is placed on the student’s involvement in DECA and the School Store as co-curricular activities.
Sports & Entertainment Marketing
Sports & Entertainment Marketing
Sports and entertainment industries will be used to introduce students to the foundations and functions of marketing. This unique and innovative course includes an orientation the sports and entertainment industry with topics including sponsorship pricing, market research, endorsements and promotions.
Semester courseSports and entertainment industries will be used to introduce students to the foundations and functions of marketing. This unique and innovative course includes an orientation the sports and entertainment industry with topics including sponsorship pricing, market research, endorsements and promotions.
Marketing 2
Marketing 2
Students will continue their study of marketing, business and economics. Studies will also include cost-profit relationships, operations, risk management, purchasing, pricing, and sales and finance. Students will be engaged through hands on activities using skills developed through the entrepreneurship component of the program.
Students will continue their study of marketing, business and economics. Studies will also include cost-profit relationships, operations, risk management, purchasing, pricing, and sales and finance. Students will be engaged through hands on activities using skills developed through the entrepreneurship component of the program.
Marketing 3
Marketing 3
This course has a special emphasis on entrepreneurship, It is designed for students planning on majoring in marketing and/or business in college. Concentration will be on the students desire to own and operate their own business. They will develop a marketing plan, learn how to complete a marketing analysis and complete a comprehensive written project on starting a new business.
This course has a special emphasis on entrepreneurship, It is designed for students planning on majoring in marketing and/or business in college. Concentration will be on the students desire to own and operate their own business. They will develop a marketing plan, learn how to complete a marketing analysis and complete a comprehensive written project on starting a new business.
Personalized Learning Experience
Personalized Learning Experience
Platt High School now offers Personalized Learning Experiences (PLE) which allow students to customize their educational program to pursue areas of interest or investigate a career outside of the traditional classroom setting. Students will work with a staff member to design a program with measurable learning objectives and must demonstrate mastery of the program components. Students may earn credit based on successful completion of the PLE. For more information see your School Counselor.
Platt High School now offers Personalized Learning Experiences (PLE) which allow students to customize their educational program to pursue areas of interest or investigate a career outside of the traditional classroom setting. Students will work with a staff member to design a program with measurable learning objectives and must demonstrate mastery of the program components. Students may earn credit based on successful completion of the PLE. For more information see your School Counselor.
For more information on college & career opportunities in this pathway, visit your Naviance Family Connection page or one of these other resources:
For more information on college & career opportunities in this pathway, visit your Naviance Family Connection page or one of these other resources: