E-Business Entrepreneurial Apps and Tools
Certificate of Achievement – 18 Units

PROGRAM DESCRIPTION:
This certificate program is designed to prepare business students to utilize e-business applications and tools that support the business processes of online e-commerce and internet-based businenesses and companies. Learn relevant concepts and methods for developing an entrepreneurial e-business strategy, as well as planning, managing, and promoting an e-business. Compare various pathways to e-business, including online marketplaces, website platforms, and mobile apps.

Required Courses:
MABS 404: Storefront Apps for E-Business. Online. 3 units
Uilizing storefront website builder apps to build an online store offering products and services. Managing sales and orders, customer service, product and market research, advertising and promotions, and search engine optimization.
MABS 408: Website Builder. Online. 3 units
Website building skills using online website builders, apps, and tools. Topics include creating web pages, page layout, online image and web graphics editing tools. Integrating text, graphics, media, and business content into a website.
MABS 412: Mobile Apps for Business. Online. 3 units
Using mobile apps to manage a business and improve productivity. Topics include mobile office, and apps for presentations, advertising, marketing, sms promotion, payments, photography, video production, and point of sale.
MABS 413: E-Commerce Business Apps. Online. 3units
Contemporary e-commerce apps, tools, marketplaces, and platforms for offering online business products and services.Topics include case studies and planning, developing, managing, marketing an e-commerce business, and social media e-commerce.
MRKT 180: Social Media Marketing. Online. 3 units
Designed to build social media marketing skills with hands on experience implementing social media marketing campaigns and strategies.
Choose ENTR 101 OR GNBS119
ENTR 101: Introduction to Entrepreneurship. 3 units
This course promotes active learning and engagement of entrepreneurship, encouraging entrepreneurial thinking beyond just learning the concepts of planning, funding, pitching and marketing their creative ideas
GNBS 119: Introduction to Business. Online. 3 units
Overview of marketing, human resources, finance, accounting, operations, management. e-commerce, small business entrepreneurship, and international business.