creative digital media: PERSONAL BRANDING

Brand identity refers to the collection of elements that a person or company creates to portray the right image to its audience. It encompasses how a company wants to be perceived by consumers, and it is expressed through multiple ways, including:

• Logo – A distinctive visual mark that represents the brand.

• Color palette – The set of colors that are consistently used in all brand materials.

• Typography – Specific fonts used to give a unique visual style.