COMBO PROJECTS > ADVERTISING PROJECT

In this comprehensive dual-media project, students step into the role of commercial creators to develop a unified brand campaign for a product of their choice. The journey begins with the "Hero Shot," where students master studio lighting and set design to create a high-impact, professional-grade Instagram advertisement. From there, they translate that visual identity into motion, producing a cinematic 15-to-30-second product video that prioritizes visual storytelling over dialogue. Throughout this campaign, students move beyond basic photography and filming to explore integrated marketing communications, learning how to maintain brand consistency across different formats. By synthesizing technical skills in DSLR manual control, studio lighting, Photoshop compositing, and Premiere Pro editing, students accomplish a professional-level portfolio piece that demonstrates their ability to "stop the scroll" and capture an audience’s attention in a digital-first world.