What is Simple Solutions?

Simple Solutions is a Miami-based software agency that builds custom web and mobile applications, e-commerce platforms, and API integrations. Since 2006, they’ve supported startups and growing brands with tailored development, infrastructure management, and strategic consulting, especially in the e-commerce and consumer goods space.

What is the value of Simple Solutions?

We deliver fast, scalable, and high-functionality digital solutions without the bloated costs or slow timelines of traditional dev firms. Our value lies in combining deep technical expertise with a flexible, consultative approach that enables long-term growth for our clients. We specialize in solving complex technical challenges while maintaining a sharp focus on user experience and business goals.

What pain points does Simple Solutions solve?

• Lack of internal development resources or technical leadership

• Slow or expensive development cycles with bloated agencies

• Difficulty integrating multiple systems (e.g., B2B, inventory, custom APIs)

• Inability to scale digital infrastructure to meet growing customer demands

Why should clients care?

Simple Solutions delivers high-functionality custom apps and platforms with seamless user experiences—especially for e-commerce and consumer brands—without the overhead or bureaucracy of big dev shops. They're fast, flexible, and deeply involved in long-term client growth.

Webpage: https://simplesolutionsfs.com/ 

LinkedIn: https://www.linkedin.com/company/simple-solutions-fs/ 

Simple Solutions targets companies with these characteristics:

• Small to mid-size brands with $1M–$5M in revenue

• Consumer-facing (CPG, eCommerce, Food & Bev, Decor, Apparel)

• Located in Florida or the Southeast US (though not a must)

• Ideally on platforms like Shopify, WooCommerce, or WordPress

• Project budgets around $100k (roughly 1,000 hours of dev)

LinkedIn SalesNav Filters (i.e. “Account filters”):

• Company headcount: 10-200

• Location: Florida (especially Miami), Southeast US

• Industry: Consumer Goods, Apparel & Fashion, Retail, Food & Beverage

1st Degree ICP (Main Decision Makers)

Senior leaders with budget authority and final say in vendor selection.

2nd Degree ICP (Influencers)

Trusted leaders who shape tech strategy and often lead evaluations, but don’t sign contracts.

3rd Degree ICP (Users)

Managers or Team Leads who experience pain points firsthand.

• "Hey, it’s {name} from Simple Solutions. We help e-commerce brands like {client} build better websites and apps. How do you handle that today?"

• "We help growing brands fix slow websites, connect tools, and grow their platforms. Want to chat about how you’re handling things now?"

• "We build custom sites and apps for brands that need more than just Shopify or WooCommerce. How are you handling your tech stuff now?"

• "Hey, it’s {name} from Simple Solutions. We build fast, simple websites and apps for brands that want to grow without big dev teams. How do you manage your tech work now?"