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Pathformance is a leading provider of digital marketing measurement solutions for brands in CPG, RMN, and QSR. Our commitment to excellence ensures that our customers stay ahead in a competitive market.
Define
All meetings must be qualified - P-1 are defined, and are at discretion of Pathformance
All meetings must be held
All meetings must be added to a relationship map if applicable
Discovery Questions
Discovery Questions
-How does the company buy this type of stuff?
-Who within the company buys this stuff (verification of ICP)
-Collecting: Standard objection.
Remember: The objective is to get the meeting. There is a delicate balance between collecting information and asking a client to get on a call to collect that information. We want our clients to talk to buyers and leave it in their capable hands to present the product and overcome objections while doing what is needed to close.
Additional Discovery Data: LINK
Example ICP
Example ICP
Marketing Leadership - Anyone who needs to measure the effectiveness of Marketing
Chief Marketing Officer at PepsiCo Beverages North America (PBNA)
Pitch Recordings: NONE YET
Pathformance Stuff
Pathformance Stuff
ICPs 1st Degree
ICPs 1st Degree
Chief Advertising Officer (Ad Tech)
VP Marketing (CPG/Brand)
VP Retail Media Strategy (Agency)
VP Partnerships (Ad Tech)
Media Lead (CPG/Brand)
LinkedIn: Laura Jones
ICPs 2st Degree
ICPs 2st Degree
Brand Solutions and Strategy (Agency)
Commerce Experience (Agency)
Shopper Marketing (CPG/Brand)
Omni Channel Marketing Manager (CPG/Brand)
Paid Media (Agency)
Measurement & Insights (CPG/Brand, Agency)
Manager, Product Marketing (Agency)
Business Strategist (Ad Tech)
Linkedin: Amber Roberts
ICPs 3rd Degree
ICPs 3rd Degree
Solutions Manager (Ad Tech)
Technical Success Manager (Ad Tech)
Account Executive (Ad Tech)
Strategic Market Research (Ad Tech/Agency)
Client/Customer Success (Ad Tech)
LinkedIn: Benjamin Cherry
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