Graphic Design

Course Description

In this class the students will explore the function of the designer and how they solve problems of communicating products, images and ideas and organize this information in an original form. The students will develop their creative vision and judgment to enable them to distinguish between strong and weak methods of presenting design ideas. It will further their understanding of the creative process and core elements of graphic design for print. Topics include typography, branding and identity, communication design, and concept development. Students will learn the basic design software: CS6 Suite: Photoshop and illustrator, and use these programs to create challenging design projects.

Level 1 – Understanding of materials, processes and tools. Creation of assigned project-based work. Principles of design including type, composition and layout are introduced.

Level 2 – Strategic thinking and implementation of ideas. Analysis and ability to critique one’s own work and that of others. Mastery of the tools of the programs and exploration of the principles to further the student’s ideas.

Level 3 – Responding, connecting and synthesizing the knowledge acquired to produce personal work. A critical eye and conceptual understanding and approach to design

Course Objectives

The principles of design including typography, composition, concept and layout will be discussed, each assignment building on learned skills. A clear understanding of graphic design and its position as a form of communication and its creative possibilities will be emphasized as well as a thorough knowledge of the software programs used.