30/9
(2)
- texts where the main purpose is to entertain and to tell a story (fx. show how stories shape Apple’s identity and impact).
Activity: “A Day in the Life of an Apple Product”
Pick an Apple product commonly seen in the city (an iPhone, MacBook, AirPods, etc.).
Record a short documentary through the perspective of David Attenborough (inspiration in the video), describing its journey through the day.
Creative twist: The product could be lost, stolen, or passed from person to person, changing hands, experiencing different lives etc; make it interesting!
Be prepared to show me the video in class next time
3/10
(2)
- how to present factual, unbiased information (fx. about Apple).
Activity: Analyze the article Trump’s New Tariffs Test Apple’s Global Supply Chain .
. Use the:
the Inverted pyramid (see explanation here)
How to analyse non-fiction here
Activity: Write a neutral, fact-based article explaining how Apple became a leading tech company.
Write an informational article on Apple's history/product evolution/supply chain.
Use Apple’s official press releases, news articles, and neutral sources.
Focus on clarity, structure, and supporting claims with evidence.
7/10
(2)
- construct strong arguments (for/agaist Apple)
Activity: Identify as many arguments you can in the text below. Next, try to identify the different parts of the Toulmin model in the arguments you found.
ChatGPT on your iPhone? The four reasons why this is happening far too early
Activity: Write a persuasive article where you argue your opinion.
You are a journalist assigned to write an opinion piece where you take a stance on whether Apple is the most influential tech company of the 21st century.
use rhetorical appeals (ethos, pathos, logos) to strengthen arguments.
24/10
(2)
+
28/10
(2)
Groups:
Put your groups and what topic you will work with in THIS document. Maximum 4 people/group.
It is ok for more than one group to have the same topic as you will present for only me.
Presentations 31/10.
Project criteria:
Quotes and information correctly referenced
Formal language with high level vocabulary, correctly pronounced
Minimum 2 slides / group member
Chosen topic stated clearly on the front page
Apple’s public image is carefully curated through marketing and PR, but independent reporting sometimes reveals contradictions.
What to Analyze:
How Apple presents itself in official statements, keynote speeches, and press releases.
How investigative journalism (e.g., The Guardian, Wired, Bloomberg) contrasts with Apple’s messaging.
The role of CEO Tim Cook as the face of Apple—how his rhetoric differs from Steve Jobs'.
Example Sources:
Apple’s press releases and product launch keynotes.
Articles from The Verge or TechCrunch analyzing Apple's business strategies.
Reports on labor practices from The New York Times or The Washington Post.
Apple’s supply chain has been scrutinized for labor violations, including allegations of sweatshop conditions and child labor.
What to Analyze:
Apple’s statements on ethical sourcing vs. real-world reports on supplier factories (e.g., Foxconn).
How news outlets and labor organizations portray Apple’s responsibility.
Changes over time—has Apple improved its practices, or are problems ongoing?
Example Sources:
Apple’s Supplier Responsibility Reports (available on their website).
Investigative reports from BBC, The Guardian, or Reuters on working conditions in Apple’s supply chain.
Reports from human rights groups like Amnesty International.
Apple claims to be a leader in sustainability, but there is debate over whether this is just marketing.
What to Analyze:
Apple’s sustainability commitments (e.g., carbon-neutral production, removing chargers from iPhone boxes).
Criticism of Apple’s repair restrictions (Right to Repair movement) vs. their recycling programs.
How Apple’s environmental claims are perceived by journalists and watchdogs.
Example Sources:
Apple’s Environmental Progress Reports.
Articles from Wired, Bloomberg, or environmental organizations like Greenpeace.
Right to Repair advocacy groups and their critiques of Apple.
Apple has cultivated a near-fanatical customer base, which affects both media coverage and consumer behavior.
What to Analyze:
How Apple’s advertising creates emotional connections (e.g., nostalgia, exclusivity).
The psychology of brand loyalty—why do some people buy every new iPhone, even with minimal upgrades?
The role of media in reinforcing Apple’s prestige—how do tech reviewers write about Apple compared to competitors?
Example Sources:
Apple’s advertisements and marketing campaigns.
Consumer behavior studies on brand loyalty (e.g., Harvard Business Review).
YouTube reviews of Apple products—do tech influencers hype Apple differently than other brands?
Apple markets itself as a champion of privacy, but some argue it selectively applies this principle.
What to Analyze:
Apple’s public stance on privacy (e.g., resisting FBI demands to unlock iPhones).
Controversies like Apple scanning iCloud photos for illegal content—how do different media outlets report on this?
How Apple’s approach compares to competitors like Google and Facebook.
Example Sources:
Apple’s privacy-focused ad campaigns and statements.
Articles from Wired, The New York Times, or cybersecurity experts on Apple’s data policies.
Government and legal documents related to Apple’s privacy battles.
31/10
2/12
(2)
4/12
(2)
Analyse the legendary 1984 Super Bowl advertisment for Apple using THIS model.
Upload your answer in the allocated forlder on Lectio.