Toulmin's model of argumentation

 The model explained here.

First, let us watch the YouTube clip for a brief explainer. 

Now, try to see if you can identify the parts of these arguments? Is it a good or bad argument? Why?

• The legal age for drinking should be lowered since I’ve been drinking since age fourteen without problems. What works for me should work for everyone else. 

• The Electoral College should be abolished because it gives small states undue influence. No individual state(s) should have undue influence on presidential elections. Presidential candidates focus their campaigns on states with comparatively large electoral power and neglect many other states. 

Lastly, look at Toulmin's model for argumentation  and write an effective argument for:

1. Stop shopping fast fashion (Shein, Zara, H&M etc)

2. Stop flying and travel by train instead

Now, try to persuade your neighbor with your "speech", 

Afterwards, analyse together what went well and what could be improved. 

Next it is your neighbor's turn to give their speech and together you analyse it. 

4 "tricks" to an effective talk:

1. Focus on ONE idea

2. Give your audience a reason to care.

3. Build your idea, piece by piece, out of concepts already familiar to your audience. 

4. Make your idea worth sharing. 

Time to finish your group work on the "Make Good Art" speech.  Remember to focus on the specific area of your group!

Bring in all the knowledge you gained through this subject in your presentation AND your analysis. 

Focus areas:

Groups:

1. Context and Purpose (Explore the broader context of the commencement speech, including the university, the graduating class, and the social and cultural context of 2012. Consider the primary purpose of the speech and how this is conveyed in the speech)

2. Rhetorical Appeals (Ethos, Pathos, Logos) (Examine how Gaiman establishes his credibility, analyze the emotional appeal (pathos) he employs to connect with the audience, investigate the use of logic and reason (logos) in his arguments and how he supports his central message.)

3. Language and Style (Analyze the use of language, tone, and style, including metaphors, similes, and other literary devices. Identify specific words or phrases that carry emotional weight and contribute to the overall impact of the speech.)

4. Persuasive Techniques (Identify specific persuasive techniques used, such as the repetition of key phrases or the use of storytelling to make his points more compelling. Assess the effectiveness of these techniques in conveying his message and motivating the audience.)

5. Use of humor (Identify the types of humor used in the speech and its purpose. Consider the timing and delivery of humorous elements (how does Gaiman use humor to break tension, emphasize key points, or maintain the audience's attention?) and the audience's reaction to the humorous elements. Evaluate how humor is integrated into the central messages of the speech. Does it support or reinforce the key ideas presented?)

6. Structure and Organization (Examine the speech's organization, including the introduction, body, and conclusion. Evaluate how Gaiman uses structure to build anticipation, deliver key messages, and leave a lasting impression.)