No Logo? A No Go

Overview

In this unit students will have to find a client to design a logo for. The client designer relationship is an important one because you're making "art" for someone else and not just you. Your feelings, likes, and dislikes are second to the client's. 

Tips

Avoid large companies as they probably have a large PR and Design department for this and paid al ot of money for the logo they are using now. Examplesinclude:

• Parents, grandparents, uncles, aunts, cousins small or very small businesses or hobbies. Many things here but could be a farm that sells vegetables or fruits, sewings, arts & crafts, accounting, pc repair, etc.

• music teacher (piano, violin etc)

• dance teacher or small studio, small school or juku, a tutor

• a friend or family member who wants to be internet/sns/YouTuber famous

Some IB Stuff

Key Concept (重要概念): Communication

Communication is the exchange or transfer of signals, facts, ideas and symbols. It requires a sender, a message and an intended receiver. Communication involves the activity of conveying information or meaning. Effective communication requires a common 'language' (which may be written, spoken or non-verbal).

Related Concept (関連概念)

Form

Conceptual Understanding（概念理解）

The form of logo affects communication

Global Context & Explorations（グローバル文脈と調査内容）

Personal and cultural expression

Explorations to develop: Artistry, Craft, Creation, Beauty, Products, Systems and Institutions

Statement of Inquiry（探究テーマ ）

A small form can communicate a big personal and cultural message

Inquiry Questions（探究の問い）

Debatable

Why does a company need a logo? Should the logo be color or grayscale?

Factual

What is the history of the company/group/entity? What are some symbols for your company/group/entity?

Conceptual

How complex should a logo be? Why should a company have a logo? How many symbols can I fit in my logo? How are logos important to a company's culture?

BIlingual Criteria

2022-2023 Student Logo Designs