Advertising: Reflecting What We Want or Reinforcing What We Should Want?

2 Commercials 2 Cultures

The voter rate is too low! You will make 2 commercials, one for Japan and one for a country or culture of your choice, with the goal of increasing the voter turnout.

Some IB Stuff

Key Concept 重要概念: Communication

Communication is the exchange or transfer of signals, facts, ideas and symbols. It requires a sender, a message and an intended receiver. Communication involves the activity of conveying information or meaning. Effective communication requires a common 'language' (which may be written, spoken or non-verbal).

Design Related Concept 関連概念:

Markets and trends

Language Acquisition (English) Related Concepts 関連概念:

Phase 3&4 - Context, Function, Message, Purpose, Audience

Phase 5&6 - Audience, Bias, Context, Purpose

Conceptual Understanding 概念理解:

How we communicate depends upon the message we want to convey and to whom we want to convey it.

Global Context & Explorations グローバル文脈と調査内容:

Identities and relationships: Physical, psychological and social development, Health and well-being, Lifestyle choices, Identity formation, Self-esteem, Status, Roles and role models

Statement of Inquiry 探究テーマ : Advertising affects our understanding of the world, showing, supporting or confronting existing biases

Inquiry Questions (探究の問い): Language Acquisition (English)

Factual: What is an advertisement? What is the function of an advertisement?

Conceptual: Why do advertisements for the same products or from the same companies differ between cultures? In what ways do advertisements for the same products or from the same companies differ between cultures?

Debatable: To what extent do advertisements rely on stereotyping to sell products? Does advertising prevent us from being able to deconstruct existing stereotypes? To what extent can companies use the same marketing strategies across cultures and expect success?

Inquiry Questions (探究の問い): Design

Debatable: How important is advertising in our culture? (Do we even need it?) Would society be better off without or less advertising? How effective is advertising?

Conceptual: To what extent can companies use the same marketing strategies across cultures? Why do famous companies spend so much money on advertising?

Factual: How has advertising changed over the years?

Resources

Advice for Biii. Although this is a short unit, I think that a good Storyboard for each commercial you choose to make is a good idea. This will give the group a shared vision for what the commercials will look like and it will give group members a chance to focus on different sections of the commercials.

A storyboard should explain the:

SHOT (What is the camera doing?)
ACTION (What are the people or things doing?)
AUDIO (What is being said or played? Music, Voice-over, Script).

Commericals from 2022-2023

Note: The project is the same as the current project

Commericals from 2021-2022

Note: The project has changed a little. Last year students made commercials for the games they made in 1st term.

ABCD Criteria (SHORT) Most students will follow these criteria.

CM! C'mon! CM! Design Criteria Bilingual (Eo3) SHORT

ABCD Criteria (FULL) Some students, who I talked to in class, will do the full criteria.

CM! C'mon! CM! Design Criteria Bilingual (Eo3) FULL