E-Commerce

This pathway focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory; marketing strategy; advertising design and production methods; campaign methods and techniques; media management; related principles of business management; and applicable technical and equipment skills.

Pathway Courses

—---------------------------------------------------

Year 1- Digital Literacy

Year 2- Principles of Marketing

Year 3- Multimedia Publishing and/or Web Page Design

Year 4- Advanced Marketing / Pioneer Pride Shop

Certifications Available

·         ASK Fundamental Marketing Concepts

·         Adobe Certified Professional: Dreamweaver, Illustrator, or Photoshop (2 Required)

End of Program Available

·         Marketing

College Majors/Career Opportunities

·         Sales Representative, E-Business Consultant, Advertising Account Executive, Advertising Copywriter, Market Research Analyst, Economist, Logistics Specialist, Sports Marketer, Economic Development Officer, Graphic Designer