This pathway focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory; marketing strategy; advertising design and production methods; campaign methods and techniques; media management; related principles of business management; and applicable technical and equipment skills.
Pathway Courses
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Year 1- BME A& B
Year 2- Digital Literacy A&B
Year 3- Marketing Principles A&B
Year 4- Entrepreneurship A&B
Certifications Available
· ASK Fundamental Marketing Concepts
End of Program Available
· Marketing
College Majors/Career Opportunities
· Sales Representative, E-Business Consultant, Advertising Account Executive, Advertising Copywriter, Market Research Analyst, Economist, Logistics Specialist, Sports Marketer, Economic Development Officer, Graphic Designer