As students at IU Indianapolis, we believe we should use our skills and knowledge to help individuals and businesses in our city. The business we decided to team up with is the Nine Lives Cat Café. This café is known to be a relaxing spot for anyone to enjoy a nice beverage and the presence of cats. The problem the café has, however, is that business is much slower during the weekdays. Because the business is so close to campus and loved by many members of our team, we have made it our goal to help the café find ways to increase cat and coffee traffic from university students.
The objective of our project is to assist a local organization or business with any kind of obstacle or problem they have run into and can not achieve a solution on their own. We have partnered up with the Nine Lives Cat Café to assist them with ways to increase their cat and coffee traffic. We want to help them by capturing the attention of local university and college students using methods of current trends in media and marketing tactics.