Based on about 90% of college/university students being on social media, there is always a different ways that could capture viewers attention especially aiming for college students.

• Create humorous posts about cat-related content, perhaps tying in current events or trends. This will encourage viewers to send the posts to their friends in the same way they might send a meme or funny video. 

• Emphasize affordability by showing a wide variety of drinks and merchandise, advertising for special events or sales where applicable. 

• Show guest interactions by asking to take photos or videos during their café visit. Additionally, add fun incentives for guests to engage with the social media presence by sending their own photos or tagging the café in posts.

• Update equipment, using the highest possible quality camera to capture the cats and drinks. Additionally, consider investing in extra equipment such as lighting, mini microphones, cat collar cameras, or camera glasses. On a budget, a retro digital camera or disposable camera may create some nostalgic, stylized posts. 

Various methods can be implemented to make the café more affordable to students and thus increase business. To do this, the café can take these actions:

• Send out coupons to patrons via text. Other methods include email and physical or virtual advertisements.

• Special adoption events with reduced or waived fees can be held. 

• Implement promotional giveaways at the café. Such giveaways may include a free drink or a free reservation to interact with the cats.

• Collaborate with IU Indianapolis Dining Services to bring Nine Lives drinks and treats to the campus dining hall, Tower Dining, to allow students to sample in a dining location they regularly visit.