Analysis

To understand why the Nine Lives Cat Café has less business from university students during weekdays, a survey was distributed to this demographic. The survey received 40 responses, which gave insight from the perspective of students as to why the café was experiencing this problem and how this problem could be solved.

Figure 1

WEEKDAYS OR WEEKENDS?

Since Nine Lives Cat Cafe wishes to increase participation on the weekdays, we sought to determine which days and times respondents were most likely to visit a café. We found that weekends were the most popular time to visit, but on weekdays, the most popular time would be after 5 PM, with 28.1% of the respondents selecting this option. Because university students attend class, work, and extracurriculars each day, many students look for comfortable places to complete homework during the evening hours. This shows that to increase business on the weekdays, the café may need to focus on how to cater to those wanting to visit after 5 PM.

Figure 2

Pet Adoption

To find out how business could be improved through pet adoption, we asked students about the likelihood that they would adopt a pet from an animal café. We learned that the majority of respondents (67.5%) would be open to the idea if they were given more information. Many university students are experiencing independent living for the first time, and express curiosity about owning a pet. This is important because putting more emphasis on cat adoption may improve business at the café.

Figure 3

impact of location

To determine whether the distance of the café was limiting university students' participation, we sought to find the maximum amount of time they would be willing to commute to the café. We found that the café's location should not impact student participation, as the majority (87.5%) wouldn't mind driving 10 minutes or more to the cafe. This shows that location is not a significant factor because the café is only about 10 minutes away from the IU Indianapolis campus.

Figure 4

Modern Age communication

We gave students a list of various forms of communication to determine how the cafe should facilitate the use of coupons. We found that the plurality, or 48.7% of students, prefer text, or SMS, coupons. Additionally, 30% prefer to engage with promotional marketing via email. This is important, as it gives insight into the best method for sending out coupons and persuading people to visit the café.

Figure 5

Price is Paramount

To investigate what factors the café could focus on or change to improve business, we asked students what factors affected their satisfaction levels. Price was the most important factor, with 77.5% of respondents selecting this option. Many university students are on a limited budget due to tuition, loans, and living expenses, and are looking for affordable opportunities to socialize and explore local businesses. This shows that price variation may be a key component to increasing university student attendance at Nine Lives Cat Café.

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