Marketing & Communication

The Challenge

Your design challenge to is to create a plan for anti-racist marketing and communication that promotes agency, acceptance, belonging, inclusion, diversity and equality.

Marketing is story telling. It helps us to tell the story of who we are, while also helping us to tell the story of whom we wish to become. The way we tell that story can pull people in, allowing them to see themselves in our narrative. Or it can shut people out. How can we ensure that the story we are telling, and the future of ISL that we are building, is in alignment with anti-racist principles? That is up to you to decide...

Some Questions to Consider:

• What is anti-racist, inclusive marketing and why does it matter?

• What would inclusive marketing strategies look like at ISL?

• How might marketing & communication help to promote the anti-racist work that we are doing, so that others may learn with us?

Possible Actions:

Through your inquiry, you will likely imagine many thoughtful ways to use marketing & communication to tell our story in ways that promote equality and belonging for all members of our community while drawing in diverse members of the world. A few ideas to consider include partnering with another focus area to create a campaign that amplifies the voices of community members who may feel underrepresented or under-valued; create a set of anti-racist marketing principles to guide future work; develop a podcast series that shares our current process towards dismantling racism at ISL to help others learn through our process.