The Multi Media and Mass Communication course is both an academic and application program. It enables a graduate to explore several fields in traditional and new media. The job market in Mass Communication requires the aspirants to be skilful, energetic and creative, with excellent presentation skills and ability to research on their own.
The Course imparts technical knowledge and skills. It aims not merely at producing skilled workers for the media industry, (which any short-term diploma course in a polytechnic can provide), but developing a core competence and intellectual comprehension, in the crucially important areas of mass communication across mass media, in their nuanced complexity, social and political dynamics and technological advances. It is aimed at raising the bar for students who may want to build on their core competence, to work in media houses/industry, enter the domain of policy research, development studies, or indeed pursue higher studies to go on to being teachers in the field and contribute to the corpus of knowledge. The syllabus also recommends a brief internship programme as a prerequisite for the award of the degree. The proposed syllabus is evenly balanced in imparting technical skills in various areas of mass communication and mass media, theoretical knowledge and perspectives which determine their nature and use, which is so important in a metamorphosing, unequal, globalised world where the power over and ownership of the means and modes of communication may change the fate of nations.
Some popular career options are:
Reporting for TV /Newspapers
Film Direction
Public Relations
Sound Mixing and Sound Recording
Music industry
Media Production
Radio - Program Design, RJ
Script and Screenplay
Art Direction
Advertising and Marketing Communication
Editing Publishing
Event management
Video Jockey
Fashion Photography
Illustration
Graphic Design
Animation
Critic
Photojournalist
Digital and online Media
Note: The above is a suggestive and not an exhaustive list.