1100 WWF staff completed the survey representing ~13% of WWF. Average completion by office is 21% and by region is 14%. We had representation from 100% of practices, tenure and roles. Africa and APAC responses were in line with the network make up. Latin America was higher and North America and Europe lower than actual regional network make up.

We only used data from offices with 5% or more participation 

A large portion of the insights were gathered from the Innovation@WWF team’s quarterly reporting and the network-wide baseline survey conducted in December 2023. Survey data is based on self assessments. AI was used to help summarise some of the qualitative data.

There are other factors that could contribute to some of the responses, other than the Innovation@WWF Team. We are confident about the numbers shared in this report and know that in reality our impact is even further reaching than what the numbers show.