Business

Unit 1 - Introduction to business

Learning Aim A - Type of business

• • Type of business

  • The purpose of business

  • Measuring business success

Learning Aim B - Consider how market research helps a business understand the market. 

• • Use of market research data to understand the market

  • Methods for gathering market research data. 

Learning Aim C - Investigate the use of the marketing mix

• • The 4 P's of the marketing mix

Unit 2 - Finance for business

Learning Aim A - Understand the costs involved in business and how businesses make a profit. 

• Understand the costs involved in business

• Understand how businesses make a profit

Learning Aim B - Understand how businesses plan for success 

• Understand the planning tools businesses use to predict when they will start making a profit. 

• Understand the tools businesses use to plan for success

• Budgeting

• Cash Flow Forecasting

Learning Aim C - Understand how businesses measure success and identify areas for improvement

• Understand how businesses measure success

• Making a profit

• Measuring success by looking at financial statements

• Incomes Statements

• Statements of financial position

• Understand how businesses can be more successful

Unit 3 - Enterprise in the business world

Learning Aim A - Know how trends and the current business environment may impact on a business

• • Factors to consider in the current business environment

  • Trends affecting business

• Learning Aim B - Plan an idea for a new business

  • How business ideas can be successful

  • Business Ideas

  • Assessing the suitability of a business idea

  • Producing an initial plan for a business idea. 

• Learning Aim C - Present a business model for a business start up

  • Chocie of format

  • Sources of help and support in developing a new business

  • Business Models

Unit 4 - Promoting a brand

Learning Aim A - Explore the use of branding and the promotional mix in business

• • The importance of branding to businesses

  • Promotion in business

  • Elements of the promotional mix and their purposes. 

  • Promotional Activities in business

• Learning Aim B - Develop and promote a brand for a business

  • Branding methods and techniques

  • Promoting a brand