Creating videos can be a fun and creative way to enhance the learning experience for pupils. It offers opportunities in all areas of learning and experience for pupils to use their creativity and imagination to bring any subject alive. Videos can range from being instructional and informative to being fictional and cinematic. They can be as short or as long as needed and are usually aimed at a specific audience. Pupils who have good video production skills may wish to pursue a career in the creative media industry, in roles such as a script writer, sound technician, camera operator, editor, director or producer. There are strong links between video production and literacy, as videos often contain some type of dialogue or narration.