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Introduction
Introduction
Not all destinations are alike, not everyone travels for the same reasons. How are tourism destinations marketed? What are appropriate marketing materials? What about employment opportunities and trends? What are the external pressures to the industry? How can areas respond to terrorist incidents or epidemics? How are the different sectors responding to the challenges of the future?
Tourism is one of the largest global industries in terms of revenue and employment. The industry is essential to the Welsh economy generating billions in Gross Value Added and is also economically vital to many other sectors.
This course is designed to provide learners with the underpinning knowledge, understanding and skills associated with the organisations and activities within the different sectors of the tourism industry by combining elements of Business Studies, Retail Business and Geography.
A range of essential and higher-level skills are developed including numeracy, research, data analysis, critical thinking, planning and organisation, digital and personal effectiveness throughout the course. These skills are transferable and beneficial to higher courses and/or employment.
This course will include fieldwork opportunities outside the classroom.
Please follow the link to the Tourism website: Tourism L3
Course Content
Course Content
Year 12
Year 12
Unit 1
The United Kingdom Tourism Product
External examination 1 hr 40 min
The aim of this unit is for learners to understand;
1.1 Sectors of the tourism industry
1.2 Tourists and motivations for travel
1.3 Structures and interrelationships in tourism
1.4 The value of tourism to the economyÂ
Unit 4
Global Destinations
Internal assessment
The aim of this unit is for learners to understand;
4.1 Worldwide destinations
4.2 Key tourism features of a destination
4.3 Factors that motivate tourists
4.4 Developing tailor-made holidaysÂ
Unit 6
Digital Marketing for Tourism and Events
Internal assessment
The aim of this unit is for learners to understand;
6.1 The role of digital marketing
6.2 Legal and ethical considerations for digital marketing
6.3 Planning a digital promotional campaign
6.4 Creating and reviewing a digital promotional campaign
Year 13
Year 13
Unit 3
Wales as a Tourist Destination
1.5 hour external assessment
The aim of this unit is for learners to understand;
2.1 The tourism industry in Wales
2.2 The accessibility of Wales as a tourist destination
2.3 Issues that impact tourism in Wales
2.4 Trends and priorities for the visitor economy Â
Unit 5
Planning, Co-ordinating and Running an Event
Internal assessment
The aim of this unit is for learners to understand;
5.1 The range and management of events
5.2 Planning and preparing for an event
5.3 Running and evaluating an eventÂ
Unit 8
Adapting to Change in the Tourism Industry
Internal assessment
The aim of this unit is for learners to understand;
8.1 The need for tourism development
8.2 How tourism is changing
8.3 Planning for change in tourism development Â
Career Prospects
Career Prospects
This course opens doors to several pathways including apprenticeships, higher level courses or employment. Some employment opportunities include:
Management
Marketing
Finance
Retail
Transport
Event planning
Entry Requirements
Entry Requirements
Although there are no formal entry requirements, the qualification supports progression from GCSE Business, Geography and/or Tourism.
Examination Board
Examination Board
School Contact
School Contact
Mr Jonathan Lewis
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