Target Audience

Identifying the target audience of a producing lesson according to the digital competency framework in Wales involves understanding the specific digital skills and knowledge that learners should have in order to successfully engage with the lesson content. The framework outlines four main areas of digital competency: Citizenship, Interacting and collaborating, Producing, and Data and computational thinking.

When identifying the target audience for a producing lesson, it is important to consider the digital competencies within the Producing strand. This includes skills such as creating, editing, and sharing digital content, as well as using digital tools and technologies effectively to achieve specific goals.

To effectively identify the target audience for a producing lesson, educators should assess the digital competency levels of their learners based on the framework. This may involve evaluating their ability to use digital tools to create and edit content, their understanding of copyright and intellectual property issues related to digital production, and their knowledge of how to effectively share digital content with others.

By aligning the target audience of a producing lesson with the digital competency framework in Wales, educators can ensure that their lessons are relevant and engaging for learners, and help them develop the essential digital skills they need to succeed in a digital world.

House style

House style in planning a digital product such as a presentation refers to the consistent design elements, branding guidelines, and visual identity that are used throughout the presentation. This includes aspects such as colours, typography, formatting, imagery, and overall layout.

Having a strong house style is important in creating a cohesive and professional presentation that reflects the brand or organisation it represents. It helps to establish a sense of unity and consistency, making the information easier to digest and more visually appealing to the audience.

When planning a digital product like a presentation, it is essential to establish a clear house style guide that outlines all the design elements that will be used. This guide should include details such as the brand colours, fonts, logo usage, and any specific design elements that are unique to the organisation.

By following the established house style guide, designers and creators can ensure that the presentation stays true to the brand identity and maintains a cohesive look and feel. This helps to build trust and credibility with the audience and reinforces the brand’s image.

What colour first comes to mind when you think about Liverpool Football Club?

It’s no surprise that the main colour used throughout their website is red!

Red is used because it is continuing the football club’s brand. There are other choices being made beyond just the main colour though. White text complements the red, it is easily read and stands out.

Colour scheme

Colour choices can make a big difference to a final product. Colour can be used to build a brand, convey a message or feeling or used to enhance layout.

Developers need to consider which colours work well together and avoid colours that clash. Using colours that complement one another can enhance the design of an Interactive Multimedia Product.

Font style

Font style is an important aspect of planning a digital product such as a presentation. It refers to the specific design and appearance of the text used in the presentation, including factors such as font size, weight, spacing, and alignment. Choosing the right font style can help enhance the overall visual appeal of the presentation and effectively convey the intended message to the audience.

When planning the font style for a digital product like a presentation, it is important to consider the overall design aesthetic and branding of the project. The font style should be consistent with the overall theme and tone of the presentation to create a cohesive and polished look. Additionally, the font style should be legible and easy to read to ensure that the audience can easily follow along and understand the content.

There are a wide variety of font styles to choose from, ranging from classic serif fonts to modern sans-serif fonts. Each font style has its own unique characteristics and can evoke different emotions and convey different messages. It is important to consider the audience and purpose of the presentation when selecting a font style to ensure that it aligns with the overall goals of the project.

In conclusion, font style plays a crucial role in planning a digital product such as a presentation. By carefully considering the design aesthetic, branding, and legibility of the font style, you can create a visually appealing and effective presentation that resonates with your audience.

A useful site for extra fonts that aren't always included in the software packages you may be using in class is DaFont.

Click the image below to take you to the site

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